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iPhone 7

It is that time again: Apple has launched a new iPhone, and the masses will flock tomorrow to get their hands on the "best one yet". However, I believe that this line is beginning to be slightly misleading. Is it the best iPhone? Yes. Is it the best phone? I would say no. At the same time, I do believe that it is a solid device.

Admittedly, I have not had an iPhone since 4; I also had a MacBook Pro and iPad 2 at the time. I used to be fully in the iCorner. I believed that the ecosystem they designed was unbeatable, and their hardware was second-to-none. These days I have a slightly different perspective. That is a different story, however.

Let's look at the iPhone 7 (and plus) just on its own merits. In the days of 6" plus screens, built in DSLR's (hyperbole), and pixel-less screens, the iPhone is a jack-of-all trades, master of none. I have not personally tested the phone, but like all tech announcements, I watched the live streaming event. I did not see anything ground-breaking from the company that often makes the assertion that is the most innovative company. By keeping the screen the same, ignoring wireless charging, and finally gaining water-resistance, I believe Apple is still showing that they believe they will survive on name alone.

Essentially, nothing newsworthy to report on the next iteration of the iPhone. Will the lack of headphone jack kill Apple? Of course not. They remain a solid company with a large fan-base. Judging by the sold out Jet Black iPhone 7 and iPhone 7 plus, sale will continue to roll in for the Cupertino company. However, in my opinion, it is time for Apple to start innovating again. Will the 10th anniversary edition next year bring about change? We can only hope. Consumers deserve more, and Apple needs to give it to them.

P.S. Before the labels such as "Fandroid" and "Lagdroid" start flying around, I have no bias. I have neither Android nor iOS.

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