![]() |
Numerous social media companies fight for teens attention |
(Note: Instagram is owned by Facebook)
The real question is, "why are teens abandoning the platform?" To me, it is not a simple as a single reason, but more a combination of factors. Firstly, the platform has quickly diluted and lost the "coolness" it once had. Now, not to insult anyone, but no teenager or tween wants to share their life and spend their time on a platform that their parents or grandparents are on. Once upon a time, Myspace was the overrun platform and Facebook was young and fresh; if you look today, I am sure most people will find that their parents/grandparents occupy more of their timeline than their friends do.
Studies show YouTube is the most popular platform for Teens PEW RESEARCH CENTER |
The biggest concern with the amount of competition is the content and space they can offer. Most people, especially younger people, love visual media which Facebook is far from the best at. If you want to view and post pictures, you are heading to Instagram first; for videos, YouTube offers the best platform. For quick messages and pictures, Snapchat offers an excellent app, and Twitter is the king of quick updates. Facebook, while trying to be the king of everything, has allowed challengers to make a home in each section of its country. Rather than focus on what it was the best at, it tried to be a jack-of-all-trades much like Apple before the return of Steve.
Does Facebook still have a product to offer in today's world? Of course. Marketplace, in my opinion, was one of the best additions to the platform since its creation, and event invites are still a prime way to organize events. However, if they continue trying to do too much (like with Messenger), they may find an aging clientele with no new prospects; scandals such as Cambridge Analytica are certainly not helping their cause either.
Comments
Post a Comment